PSAs Educate Parents and Target Potential Predators

Office of Juvenile Justice and Delinquency Prevention (OJJDP), Serving Children, Families, and Communities

Educating Parents

Targeting Potential Predators

Reaching Hispanic Americans

Project Safe Childhood

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PSAs Educate Parents and Target Potential Predators

The U.S. Department of Justice has announced four new public service announcements (PSAs) to help prevent online crimes against children. Developed under the Department's Project Safe Childhood initiative, the PSAs were produced collaboratively by the Office of Juvenile Justice and Delinquency Prevention, the Hispanic Communications Network, and the Internet child safety organizations INOBTR (“I Know Better”) and iKeepSafe.

One series of PSAs alerts parents about the risk of online sexual exploitation and encourages them to supervise their children's use of the Internet. The other targets potential online predators, warning them of the serious criminal penalties awaiting those who victimize children.

Educating Parents

Know Where They Go Parent PSA: 7% of kids aged 12-14 have received an online request for a nude photo of themselves. In the digital world, kids can BE anywhere. Know where they go. Visit www.knowwheretheygo.org

The PSA titled “Know Where They Go” reminds parents that the Internet can be an unsafe place for children and that children should be supervised when online. Elements of this campaign include television, radio, Web, and print dissemination. For additional information, visit www.KnowWhereTheyGo.org.

Television

Know Where They Go
(30 seconds)

Hispanic Communications Network produced this short film that illustrates the dangers children face online and compels parents to get informed and involved and to supervise their children's Internet activity.

The Truth Behind the Screen Webisode

Targeting Potential Predators

Image of young man sitting in prison cell, from Created by INOBTR, the PSA titled “Exploiting a Minor Is a Major Offense” delivers a clear message to potential online predators—stop and think about the consequences of this serious crime. Elements of this campaign include television, radio, Web banner, print dissemination, and movie theater PSAs. For additional information, visit www.stopanonlinepredator.org.

Television

Exploiting a Minor is a Major Offense
(30 seconds)

Reaching Hispanic Americans

Parent Spanish PSA. Uno de cada siete ninos recibe mensajes sexuales por internet. Tu hijo puede ser uno... informate. Involucrate. Supervise. Protegelosahora.org Hispanic Americans represent the fastest-growing segment of the American people. To reach them more effectively with this important message, Hispanic Communications Network developed a separate set of Spanish-language PSAs that will be disseminated through television, radio, Web, and print media. Again, the first series addresses parents while the second targets potential online predators.

Parent Education

For additional information about this campaign, visit www.ProtegelosAhora.org.

Television

Depredadores por Internet
(30 seconds)

Predator Prevention

Image of young man sitting in prison cell, from 'No Arruines tu Vida - Spanish' PSA

For additional information about this campaign, visit www.NoTeArruines.org.

Television

No Arruines Tu Vida
(30 seconds)

About Project Safe Childhood

Launched in May 2006, Project Safe Childhood is a nationwide initiative designed to protect children from technologically-facilitated sexual exploitation and abuse. Led by U.S. Attorneys' Offices and Internet Crimes Against Children (ICAC) task forces, Project Safe Childhood marshals Federal, State, and local resources to better locate, apprehend, and prosecute individuals who exploit children via the Internet, as well as identify and rescue victims.

For more information about Project Safe Childhood, please visit www.projectsafechildhood.gov.